What's the beauty future
Natural selection, survival of the fittest, Darwin's classic phrase in the theory of evolution.
This sentence is suitable for all creatures in nature, and of course it is also suitable for
market laws. In a large environment, only the strong who adapt to environmental changes
can survive, and the survival of the fittest is the eternal truth. In the past two years of rapid
development of beauty equipment, there are many problems in the market. Only by carefull
y observing the market, discovering problems, and finding the vane of industry development,
can we be invincible in the competition.
Some beauty experts believe that in the future, the beauty equipment industry will be
concentrated in large companies, and the living space of small companies will be compressed
until they are ruined. Indeed, large companies are strong, whether it is capital or talent.
However, according to the author’s observation, there is a certain difference between
these. In fact, beauty instruments of various grades of high, middle and low have their
own living space, and it is not necessarily “big” that is “good”. So how will the beauty
equipment industry develop?
Based on the author's observation over the past two years, the following comments and
judgments have been made on the development of the beauty equipment industry in the
1. Low-end beauty equipment is going to die out.
With the development of the times, the requirements for science and technology are
getting higher and higher. This is also reflected in the beauty equipment industry. In the
future, more and more high-tech products will be used in beauty equipment, and products
with low-end quality certificates, poor results, and no actual technology will be eliminated.
This is no longer an era in which a company can only be supported by sales gimmicks.
Therefore this also warns our production companies that they must master core technologies and continue
to develop and specialize.
2. Home beauty equipment will rise rapidly, occupying a considerable market share.
According to market surveys, home beauty equipment has begun to rise, occupying a considerable
portion of the market share. With the improvement of living standards, this piece of cake will
become bigger and bigger. Compared with the beauty equipment used in beauty salons, home
beauty equipment has the advantages of small products, simple use, convenient carrying, and
high technical content. You can make a small beauty at home, which is more attractive to ordinary
office workers. More popular. Therefore, in the next few years, home beauty equipment will be a focus
3. The operation of large-scale beauty equipment will be simplified.
The beauty industry will tend to buy simpler operating equipment. For beauty salons, it is not a simple
matter to train a person who can operate beauty equipment, and it is also necessary to find ways
to retain people. If the equipment is too complex, the requirements for talents will be higher, which
will also increase the pressure on the beauty salon invisibly. If the heat that is finally cultivated cannot
be retained, it will bring great losses, so Equipment with simple operation will be greatly welcomed.
The energy spent by the beauty salon on the cultivation of talents will be greatly reduced.